SEO & AI Search Consultant

GEO, or Generative Engine Optimisation, is about ensuring your content is structured and authoritative enough to appear in AI-powered search results. This includes AI Overviews in Google, ChatGPT, Perplexity, and similar tools. It focuses on content clarity, entity recognition, and citation-ready formatting so AI systems can understand and reference your business accurately.

SEO focuses on ranking your website in traditional search engine results like Google. GEO focuses on making your content visible and citable in AI-generated responses from tools like ChatGPT, Perplexity, and AI Overviews. Both share the same foundation: clear content structure, technical quality, and genuine authority. Good SEO supports GEO, and vice versa.

Absolutely. Traditional search still drives the majority of online traffic, and SEO remains essential for visibility in Google and other search engines. Plus, the same SEO fundamentals—structured content, technical clarity, and authority—also support AI search visibility. Investing in SEO ensures you're visible across all search channels, now and in the future.

Yes. AI Overviews pull content from well-structured, authoritative sources. I audit your site's content structure, schema markup, technical foundation, and authority signals to improve your chances of being featured in AI-generated summaries. This is part of a comprehensive approach to modern search visibility.

It's possible, though these tools work differently from traditional search engines. I help by improving content clarity, answer formatting, entity structure, and technical accessibility. The stronger your content foundation and online authority, the more likely AI tools will reference your business when generating responses.

Yes. I specialise in helping local businesses across Cheltenham, Gloucester, and the wider Gloucestershire area improve their search visibility. Whether you need local SEO for Google Maps and local search, or broader visibility across SEO and AI search channels, I provide hands-on, practical support.

I work with businesses across the UK and internationally. While I'm based in Cheltenham and have deep local expertise, I regularly support clients nationwide. All consultancy and support is delivered remotely or in person, depending on your preference and location.

If your website isn't appearing on the first page of Google for relevant search terms, or if you're not receiving consistent organic traffic, SEO can help. A tailored SEO strategy improves visibility, drives quality traffic, and generates more leads across both traditional search and AI-powered tools.

I offer comprehensive SEO consultancy including technical audits, on-page optimisation, keyword research, link building, content strategy, and AI search readiness reviews. Each project starts with an audit covering traditional SEO and modern AI search visibility, followed by clear, actionable recommendations.

SEO is a long-term investment. Most clients begin to see noticeable improvements within 3–6 months, depending on the site's current state, competition, and how quickly changes are implemented. AI search visibility improvements can happen faster when content structure and authority signals are already strong.

Absolutely. I have extensive technical SEO experience covering crawl errors, site speed, redirects, schema markup, and indexing problems. I can either fix issues directly or work with your developer to ensure everything is resolved properly for both traditional search engines and AI parsing tools.

You can contact me using the form on this page. We'll discuss your business goals, current website performance, and visibility needs across both traditional search and AI-powered tools. I'll then outline a clear, tailored plan to improve your search visibility and drive real results.